報(bào)告摘要

報(bào)告目錄

一、說明及評(píng)述                
       
1.1    報(bào)告說明               
1.2    本月結(jié)論                             
                                  
二、行業(yè)總量                    
       
2.1    總量特征                       
2.2    季節(jié)特征（按冷年）                          
2.3    季節(jié)特征（按財(cái)年）                                 
2.4    內(nèi)外銷比例
 
三、品牌競爭                                  
 
3.1   企業(yè)產(chǎn)銷存匯總表                        
       3.1.1 當(dāng)月                
       3.1.2 財(cái)年累計(jì)                       
       3.1.3 冷年累計(jì)                
3.2 經(jīng)營指標(biāo)對(duì)比                     
       3.2.1 生產(chǎn)                       
       3.2.2 銷售                       
       3.2.3 內(nèi)銷                       
       3.2.4 出口                       
       3.2.5 庫存                       
3.3 品牌格局                            
       3.3.1 按總銷量                
       3.3.2 按內(nèi)銷量                
       3.3.3 按出口量                
3.4   派系對(duì)比                          
       3.4.1 總量同比增長對(duì)比                
       3.4.2 內(nèi)外銷結(jié)構(gòu)比例                    
                                  
四、重點(diǎn)企業(yè)
                                  
4.1格力               
       4.1.1 總量                
       4.1.2 產(chǎn)銷量對(duì)比                           
       4.1.3 出口、內(nèi)銷對(duì)比                           
4.2美的              
       4.2.1 總量                
       4.2.2 產(chǎn)銷量對(duì)比                           
       4.2.3 出口、內(nèi)銷對(duì)比                           
4.3奧克斯               
       4.3.1 總量                
       4.3.2 產(chǎn)銷量對(duì)比                    
       4.3.3 出口、內(nèi)銷對(duì)比                           
4.4海爾                      
       4.4.1 總量                       
       4.4.2 產(chǎn)銷量對(duì)比                           
       4.4.3 出口、內(nèi)銷對(duì)比                           
4.5TCL                       
       4.5.1 總量                       
       4.5.2 產(chǎn)銷量對(duì)比                           
       4.5.3 出口、內(nèi)銷對(duì)比                           
4.6海信                      
       4.6.1 總量                       
       4.6.2 產(chǎn)銷量對(duì)比                           
       4.6.3 出口、內(nèi)銷對(duì)比                    
4.7長虹                   
       4.7.1 總量                
       4.7.2 產(chǎn)銷量對(duì)比             
       4.7.3 出口、內(nèi)銷對(duì)比